MISS SOUTH AFRICA PARTNERS WITH RETAIL INSIGHT TO ELEVATE BRAND AND EMPOWER WOMEN
By Oceans Marasha
The Miss South Africa Organisation has announced an exciting partnership with Retail Insight, a leading below-the-line marketing agency known for its strategic marketing initiatives and national footprint across formal and informal markets.
Established in 2010, Retail Insight specialises in crafting impactful activations and generating valuable consumer insights to help businesses achieve their unique marketing goals.
Stephanie Weil, CEO of the Miss South Africa Organisation, expressed enthusiasm about the collaboration, highlighting Retail Insight's commitment to empowering women through business development.
"Retail Insight is renowned for its dedication to uplifting women, which aligns perfectly with our mission at Miss South Africa to nurture future women leaders in our country. This partnership is a natural fit with our brand," she stated.
Dale Baggott, marketing executive for Retail Insight, echoed Weil's sentiments, emphasising the synergy between the two organisations.
"Our sponsorship of Miss South Africa allows us to expand our brand presence and introduce innovative concepts to a broader audience," Baggott explained. She noted Retail Insight's strong reputation in the corporate sector and extensive operational expertise across diverse market segments.
"We employ a regionalised approach to market execution, ensuring that we effectively connect consumers with brands at a grassroots level," she added.
As part of the partnership, viewers are encouraged to download the Miss South Africa app from the Apple App Store or Google Play Store. This platform will provide access to exclusive content and updates about the finalists and the upcoming Crown Chasers reality TV show. The six-part series, premièring on S3 on 2024, June 29, at 8.30pm, will introduce South African viewers to the contestants vying for the prestigious Miss South Africa title currently held by Natasha Joubert.
The collaboration between Miss South Africa and Retail Insight promises to bring fresh perspectives and innovative marketing strategies to the forefront, aiming to inspire and empower women while enhancing brand visibility and engagement across South Africa.
IOL
2024-06-26T08:16:44Z dg43tfdfdgfd